How Sony won the console game is an article discussing how Sony beat its competition in the PlayStation market and also giving insight to the conditions. one of the main reason is “Sony has a broader spectrum of games than either of its competitors and it will have up to 500 by this Christmas, suiting all age ranges with a Spice Girls game and adult footie for the over 18s.” In addition, distribution barriers is one of Nintendo’s problems in competing with PlayStation. Besides, Sony spent a lot of effort on concepts development. Like the PR consultant who worked on the project from the beginning says” “We held a series of workshops and demos a year before launch asking retailers what they weren’t getting but wanted from Sega and Nintendo. We asked games developers where they wanted to take the concept and we were open and honest, we really courted our partners. It was a relief for them to find this sort of philosophy.” I think this is an article that helps us stimulate the thoughts of how to develop a product that meet the market needs and beat the competitors.